When you are approached by somebody that wants to hire you as a photographer, there are a number of different things that you need to take into account. Setting an ideal price that you would like your client to pay is quite important, but how exactly are you supposed to go about the process of setting a price in the first place?
Well, there are a few questions that you would do well to ask. These questions are all highly professional. You might feel slightly unnerved by the prospect of being this blunt with a potential client, but you need to realize that at the end of the day the only thing that really matters is finding a customer that would take you seriously.
If the client you end up working with responds to your questions as positively as possible, you can rest assured that they would be a good fit for you in the long run. After all, there is nothing worse than working for a bad client. The questions that have been provided below are a good way for you to weed out those customers who are going to be a hassle to deal with later on. Basically, if the clients that are approaching you refuse to answer these questions or give answers that you are not comfortable with, you would have a good reason to not work with them and still maintain your professional reputation.
What Are The Specific Image Requirements?
- Shoot Style
Shoots are not all going to be easy. There are certain styles that are more complicated than others. What does your client want? Do they want a black and white photo shoot? There are a lot of different things that you have to look into for each shoot style, so make sure they answer this question.
- Number of Photos Needed
Each photo you take is going to require some level of effort on your part. This is why you should try your best to find out in advance how many photos are necessary. You can offer discounts for multiple easy photos since they would not require as much prep time.
- Client’s Intended Usage
This is highly vital. If your customer is taking headshots for a big company, your prices should obviously go up because your name will be attached to the pictures. Remember, once a price has been set you will have to stick with it for a long time, so setting a higher price early on will be quite beneficial for you.
- Charge Extra For Retouching
A lot of clients are going to ask you to retouch photos after they have been taken. Ask them if this would be the case and inform them that extra charges are going to apply for such additional services.
If you are going to be working on a tight deadline, you should try your best to get a better price for it. Emergency work can be quite stressful. It is up to you to make sure that you get adequate compensation for your efforts.
Other Participants in The Shoot
- Work Ethic of Models
Nothing is worse than having to deal with the temper tantrums of unprofessional models. You as the photographer are going to be responsible for dealing with these tantrums, and they can really slow down your work process, preventing you from getting things done on time. Research the models your client has to see if they would be difficult and charge more if this is the case.
- Other Creative Participants
Working with other creative people can be a real hassle because you would have to work around their artistic preferences as well as your own. You should be wary of things like this because clients tend to offer lower payment for projects where multiple creatives are involved.
If you have to shoot photographs at a difficult location where there is a lot of wind or where you would have to deal with unpleasant climates, your price should naturally go up as well.
- Will Equipment Be Provided?
If the client is providing you with high-quality equipment that you can use, you can lower your price. Keep your price the same if you have to deal with lugging your own gear along.
- Payment Timing
Be wary of clients that don’t offer to pay a slight advance. If your client says that you are going to have to wait for payment, reject them if they are not trustworthy but if they are trustworthy tell them that this would make the price go up. After all, you are going to need some kind of incentive to do a job where payment would be late.