We’ve been researching and reviewing life insurance for years, and our main takeaway is: It’s complicated. That’s why it’s good to start with the basics. Below, we rate core features like financial strength, coverage, and service for 20 of the most popular life insurance companies in the U.S. (listed from largest to smallest by market share). Take a moment to compare scores and learn a little more about the providers you’re considering before taking the next steps toward buying life insurance.
Top 5 Life Insurance Companies
- Stephan R. Leimberg
- The National Underwriter Company
- KAPLAN Inc.
- Fantastic book, covers all the topics you need for a comprehensive understanding of the topic of...
- Stephan R. Leimberg, Robert J. Doyle, Keith A. Buck
- Gerald T. White
- Harvard University Press
- Jake Thompson
- CreateSpace Independent Publishing Platform
What Do Life Insurance Ratings Mean for Me?
These ratings are meant to give you an idea of how the biggest players in life insurance stack up next to one another. Even though life insurance is “out of sight, out of mind” for the most part, you want to be sure that you’re working with a reputable company in case the policy is ever needed.
That said, ratings should always be taken with a grain of salt. Remember that these scores are averages and don’t account for every individual agent, policy, or customer experience. For instance: A company with a seemingly low customer service score might actually have great agents at your local branch. A company with sub-par coverage ratings could still offer specialty coverage items that you’re looking for.
Use our life insurance ratings as a starting point, but be sure to do your own research, too. Start by clicking the providers accompanied by a “†” symbol for more information about coverage, service, and in-depth company comparisons. And if you’re not comfortable comparing policy options on your own, we recommend speaking with an independent agent. They represent multiple companies and can help you find the one that best fits your needs.
Our Life Insurance Rating System
Our rating system incorporates scores from official agencies like the National Association of Insurance Commissioners, as well as consumer-based survey groups like J.D. Power. We’ve translated each company’s rating scale into a five-star system to make comparisons a little easier.